Youtube Video Editing Project Details

Client Work: YouTube Video Editing

Overview

Client Name: Denis Murnane
Project Duration: 15 Days
Services Provided: YouTube Video Editing, Youtube SEO

Target Audience: Senior citizens, their families, and referring physicians within a 20-mile radius of each office

Client Background

Denis Murnane owns a hearing instrument dispensing company in New York, specializing in providing high-quality hearing aids and audiology services. The company prides itself on its commitment to improving the quality of life for individuals with hearing loss. The company has an existing YouTube channel that has not been actively managed or updated in several years.

• Services Provided

  • YouTube Channel Management:

    • Regularly update the channel with new content.
    • Maintain a consistent posting schedule.
    • Ensure the channel’s branding and visuals are professional and cohesive.

  • Content Strategy and Creation:

    • Develop a content plan that includes topics such as types of hearing loss, visiting an audiologist, consequences of untreated hearing loss, types of hearing aids, new technology, and maintenance tips.
    • Create engaging and informative video content tailored to the target audience.
    • Write compelling video descriptions, titles, and tags to optimize for search and engagement.

  • Video Production:

    • Collaborate with video production experts to produce high-quality videos.
    • Ensure videos are professionally edited and align with the company’s brand image.

• Implementation Plan

  • Channel Audit and Optimization:

    • Conduct a comprehensive audit of the existing channel.
    • Optimize channel settings, descriptions, and playlists for better user experience and SEO.

  • Content Calendar:

    • Develop a content calendar outlining the topics and posting schedule.
    • Plan for 2-4 videos per month, based on the client’s preferences and budget.

  • Video Production:

    • Coordinate with a trusted video production team to create high-quality content.
    • Ensure videos are informative, engaging, and visually appealing.

  • Regular Updates and Engagement:

    • Monitor channel performance and audience engagement.
    • Respond to comments and inquiries promptly to foster a community around the channel.

• Project Goals

  • Channel Revitalization: Refresh and manage the existing YouTube channel to maintain a professional and updated presence.
  • Content Creation: Develop informative videos on various topics related to hearing health and hearing aids.
  • Audience Engagement: Ensure that the channel reflects positively on the company and instills confidence in potential clients and referring physicians.

Results

• Professional Presence: The YouTube channel now presents a professional and updated image, reflecting positively on the company.
• Increased Engagement: Improved content strategy and regular updates have led to increased audience engagement and positive feedback.
• Enhanced Credibility: The informative videos have positioned the company as a trusted authority in the field of hearing health.

Cost Breakdown

• Channel Management: $300 per month
• Content Strategy and Creation: $300 per month
• Video Production: $50-$100 per video (depending on the complexity and length)